MEUBLL, our first Custom Theme for e-commerce – Part 1
Develop an idea, create value, stay inspired
The main goal behind our custom themes for e-commerce is simple: show that Front-Commerce can do everything proposed by an actual ecommerce platform, but better, faster and more easily; combining a smooth user experience with an attractive design. A hard task in perspective!
In order to be more relevant, faster and able to deal with several topics in a short time, we’ve chosen to work as follows: each theme will highlight one precise and relevant feature, and only one. Working like that allows us to propose more themes and more features while significantly reducing the development time (few pages to design, only the useful ones for the related feature).
First theme, first feature
The first track we’ve chosen to explore is the possibility to buy grouped products.
If you want to buy one and only one product, you just have to visit the related page and then add the product to your cart. Nothing too complicated. However, if you’re interested in several products (you think they combine well and want to buy them at the same time), the process suddenly gets harder and repetitive. You need to individually go on each product page, add them to your cart while remembering which one you’ve already added or not. Not really practical, isn’t it?
Starting with this statement, we decided to iterate on the subject, trying to answer the following question: how can we make purchasing grouped products easier whilst ensuring a smooth and intuitive process?
After benchmarking the market competition, searching for good practices and ideas to inspire us, we started to work on the following feature: product collections.
In order to customize this feature with relevant content, we chose to work with home decor products. Who among us doesn’t want to easily create the perfect room in one single purchase? 🙂