Front-Commerce is in production. The team has worked really hard to propose a product as qualitative as possible. The result of many years and still, so much work to do!
To illustrate Front-Commerce’s features, we’ve decided to create custom themes with a simple goal: highlight Front-Commerce’s potential on multiple topics, such as the underlying technologies, design or user experience. These themes will give you an overview of our product’s possibilities and will allow you to imagine what your future online shop could look like. To do so, they must highlight relevant features and also be seductive.
In these articles, I will guide you through the making of one of those themes. From the initial idea to the online deployment, you will get a glimpse of how we worked on it and the finished product.
Each theme, each feature, each animation in a website should contribute to an improvement of the user experience (UX). Nothing should be left to chance. Before you get started, time is needed to highlight your target user’s needs, expectations and constraints. You should try to satisfy them no matter what as they are the ones using your application. Once their needs are established and analysed, you will be able to propose relevant & useful features. You will be able to propose a fluid and intuitive experience, close to what they consider optimal. And that's where you'll start scoring points!
Of course, conducting a complete user study can take a lot of time, and this constraint, along with others such as budget, can be hard to compete with. As a UX designer myself, I can only encourage you to find the time as it will never be wasted. Some less time-consuming methods, inspired by traditional ones, exist to allow us to conduct relevant research more quickly. Guerilla UX (or “quick” UX) for example is great for finding axes for improvement quickly. And believe me, “quick” doesn’t mean “botched”. We'll talk more about that later! 🙂
Ready to read the next part? See you soon!