Why scaling during peak is essential
During peak shopping seasons, your e-commerce site is likely to have a considerable increase in visits, page views and transactions. If your systems are not ready, your site can crash and you can miss out on a huge number of sales. Even the largest retailers with sophisticated ecommerce setups struggle with the difficulty of scaling to meet peak demand in order to assure optimal performance and avoid website disruptions.
Unfortunately, this problem is often in the news. We’ve all heard the horror stories of retailers whose websites collapsed on Black Friday for hours at a time or whose sites were so slow that customers were unable to shop. And it’s not only in the headlines; customers often vent their annoyances on social media. Your brand will quickly become popular, but not for the right reasons.
Before peak starts, you need to ensure that every part of your e-commerce system, from the website itself to payments, logistics, carriers, advertisements, warehouses and servers, are running smoothly and are ready for a big influx of orders.
With Headless Commerce, problem resolution is faster and simplified
One of the biggest issues retailers face with peak is the overload of certain systems, networks or third-party services. Not only that, but it is sometimes hard to know where the source of the problem is. Precious hours can be lost just looking for the source of the problem before even starting on finding a solution to fix it. With headless, this problem can be significantly reduced. As the architecture is decoupled, identifying, isolating and fixing the problem is significantly easier.
For example, at Front-Commerce, as a headless frontend solution, in case of a problem or issue, we are able to analyze the root cause to help our client identify which third-party service is failing. This analysis and alert is then directly transmitted to the relevant people at our client’s company. So, essentially, when we detect an issue, we don’t simply check that the issue is not on our end. We take it a step further to help the e-retailer and the tech team to identify and solve the problem at the right place. As frontend experts, we take a closer look when things are not going well, we bring qualified and precise information on the application code that is causing problems, and we can even go as far as to suggest a quick fix.
In decoupled architectures, it also is possible to deliver a slightly different and lighter experience to users in case a system or 3rd party service is slow or unresponsive. For instance, if the “Customer Reviews service” is slow, it is possible to display a product detail page without customer reviews. That’s an additional way to maintain good SLA without sacrificing the core of the business (i.e: suggesting products and allowing customers to buy them).
Error detection and display adaptation are made quicker and easier to resolve thanks to the headless architecture.