PWA frontends to take your omnichannel commerce strategy to the next level
Progressive web app (PWA) frontends can provide a number of benefits to omnichannel commerce strategies. Here are a few ways that PWAs can enhance an omnichannel approach.
PWAs provide a user experience that is similar to that of a native mobile app, but without the need to download and install anything from an app store. This can make it easier for customers to access and use the online store, and can help to increase engagement and conversion rates. They can also be installed on a user’s device, allowing for offline access and the ability to receive push notifications. This can help to keep customers informed and engaged, and can provide a more convenient and personalized shopping experience.
PWAs are built using modern web technologies, which can enable the use of advanced features and functionality, such as real-time updates, background synchronization, and the ability to access device features like the camera and location services. This can help to enhance the customer experience and provide additional value to customers.
They can also be used to enhance the in-store buying experience by providing additional information, features, and functionality to customers while they are in the store. For example, a PWA could be used to provide real-time product availability, personalized product recommendations, or the ability to access a customer’s shopping cart and order history. Additionally, with a barcode reader directly in the web app, for example, a customer would be able to view all the product details, including available sizes and colour, fabric composition, warranty information and more.
Because PWAs are web-based, they can be easily integrated with other channels and devices as part of an omnichannel strategy. This can enable customers to move seamlessly between different channels and devices, and can help to create a more cohesive and consistent shopping experience.