FEAAS: Top 4 benefits for ecommerce businesses

So you’re looking to upgrade your ecommerce and want to know how to get a high-performance, scalable and user-friendly frontend? Building, or rebuilding, and maintaining an ecommerce frontend can be a daunting task. That’s where FEAAS comes in!

What is FEAAS?

FEAAS, or Frontend as a Service, is a game-changing solution that allows businesses to create and manage their ecommerce frontends with ease. It’s a system where businesses outsource their front-end development to specialized best-of-breed providers. This allows them to create and manage their ecommerce frontends without the need for extensive technical expertise or infrastructure. Essentially, Frontend as a Service provides a complete frontend framework that businesses can use to build and maintain their online stores. By using FEAAS, businesses can focus on their core operations while leaving the technical aspects of their ecommerce frontend to a reliable and efficient service provider like Front-Commerce.

Let’s take a look at why e-commerce businesses are increasingly moving towards Frontend as a Service for their frontend needs.

A faster & more cost-effective time-to-market

Frontend as a Service enables faster deployment because, unlike traditional development methods, front-end developers can work independently of back-end developers. This means that code can be tested and deployed based solely on the existing APIs. Another reason FEAAS is faster is that the frontend is prebuilt by the provider, so all its components simply need to be customised.

FEAAS providers offer a comprehensive hosting and infrastructure solution, leading to lower hosting costs and improved overall spending. FEAAS also follows the Software as a Service (SaaS) model, meaning that businesses only pay for the modules they need. This translates to an affordable website that doesn’t leave you paying for unwanted extras.

Front End As A Service Front Commerce Photo Unsplash

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FEAAS allows you to select a Best-of-breed solution

With FEAAS, ecommerce companies can choose from a wide range of pre-built frontend components and APIs, selecting the ones that best suit their needs. This modular approach enables businesses to build a custom frontend that is tailored to their specific requirements, resulting in a unique online shopping experience for their customers. They are able to select a best-of-breed solution for their ecommerce frontend, making it easier to deliver a superior online shopping experience to their customers.

Using a Frontend as a Service means that ecommerce companies can integrate their chosen frontend components with their existing systems, such as CMS, PIM, or ERP. This ensures that businesses can continue to use their preferred systems while still benefitting from the advantages of FEAAS.

Scalability and Flexibility at the heart of FEAAS

FEAAS comes into play as part of a switch to headless or composable commerce. These modular approaches are ideal when it comes to scalability and flexibility.

The modular approach used with FEAAS allows businesses to scale a single function or module connected via API without affecting others, resulting in efficient scalability. The resources for the front-end and back-end can be increased or decreased at a separate pace. The flexible framework of FEAAS allows ecommerce businesses to modify or service any given part of the website when not scaling, thus enhancing serviceability.

With Frontend as a Service, the prebuilt frontend components are fully customizable, giving developers full freedom and flexibility to tailor the frontend to their needs and control the end effect. The composable approach used in FEAAS makes it easy to implement new or improved functions. If companies realize that their ecommerce platform requires a new function, the composable approach allows their developers (or marketers) to add the required features in no time.

Kaporal Jeans Front Commerce Use Case Mobile Frontend

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Improved Site Speed and Conversions

With FEAAS, businesses can benefit from improved site speed, as the pre-built frontend components are designed to be fast and efficient. This can lead to faster loading times and a smoother user experience, which can have a significant impact on ecommerce conversion rates. What is more, Frontend as a Service providers often offer comprehensive hosting and infrastructure solutions, which can further enhance site speed and performance. By utilizing the latest technology and best practices in hosting, businesses can ensure that their ecommerce frontend is always running optimally.

In addition to improved site speed, FEAAS can also lead to increased conversions. The modular approach used allows businesses to easily make changes and optimizations to their frontend, which can help to improve the user experience and drive more conversions. For example, ecommerce companies can use A/B testing to experiment with different designs and layouts, or they can make data-driven decisions based on customer behaviour to optimize their ecommerce frontend. These small changes can have a big impact on conversion rates, making FEAAS an excellent choice for ecommerce businesses looking to boost their online sales.

So, FEAAS offers businesses numerous advantages for their ecommerce frontend. From faster time-to-market and lower hosting costs to improved scalability and serviceability, FEAAS is a game-changer for businesses looking to enhance their online shopping experience. By utilizing FEAAS, businesses can stay ahead of the competition and deliver a superior online shopping experience to their customers. So if you’re looking to enhance your ecommerce frontend, consider FEAAS as a smart and cost-effective solution.


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