M-Commerce: The Ultimate Guide
The key to achieving growth with a mobile commerce strategy that responds to your customers’ needs
Retail is evolving fast. From a once entirely physical industry, retail has gone online and seen huge success. The pandemic hugely helped the adoption of e-commerce, but now retailers must put mobile users first and adapt their online strategies to prioritise m-commerce.
6.6 billion people now own a smartphone. That’s over 83% of the world’s population. In 2024, 43% of all online purchases will be made on mobile.
The latest research from Front-Commerce analyses how a mobile-first strategy can help deliver the right customer experience.
In this e-book, learn how the modern consumer behaves in a mobile-first environment and how to create business growth with a digitally innovative strategy.