Customer story: Tauer Perfumes


Andy Tauer is an artist who dedicated his life to create new fragrances with passion and artisan craftsmanship. We share at Front-Commerce the same values as excellence and passion in our day-to-day job. Its products are sold through a website (pure player) and a few marketplace channels so he needs efficiency and being confident in its platform (

Andy chose Front-Commerce and Diglin (as agency) to give a new modern frontend to its web store with 3 objectives:

  • To increase its conversion rate on mobile where the traffic is better than desktop but where the conversion rate is much lower than desktop
  • To propose a better User eXperience with great performances and smooth purchase experience for consumers
  • To extend and secure the life of its Magento 1 website


After 2 months of project, Diglin launched a new frontend with Front-Commerce connected to Magento 1 and Wordpress. No surprise during the project after the team (Diglin and Front-Commerce) tacked all the main issues in the design phase. Too early (just a few weeks after the roll out) to have insights on KPI like conversion rate but consumers are happy and the go live was smooth without blocking issue, nor interruption and disappointment.

Customer testimonial

Andy Tauer -

« I am very happy with the way the project went with Diglin and Front-Commerce. The performances are amazing!

The pledge of Front-Commerce on the TCO is real as the cost of integration and the subscription of their Cloud Edition are largely compensated by the simplicity of integration and the results.

Lastly, the planning for deploying this new website was tight but the collaboration between Diglin and Front-Commerce was efficient.

I felt very secure during the whole phase of the project, and was guided thoroughly through the changes in the backend.

I am looking very much forward to implementing further functionalities now, allowing my platform and business to grow with my customer's demands.

Looking forward to new features coming in the roadmap! »

Andy Tauer, CEO/Founder/Artist


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