Customer story: Kaporal

Context

The French company Kaporal has specialized in denim since its creation in 2004. It is around jeans that the brand has built a real success story. With a know-how acquired for nearly 15 years, Kaporal sells its articles in physical points of sale, at retailers but also directly via its e-commerce platform. 

The brand has been using Magento 1 for a few years. As this platform is aging, the Kaporal team studied the options available to it to make its e-commerce site evolve as efficiently as possible while preparing for the future. The vulnerability of Magento 1 through the frontend is also a factor in accelerating change.

The migration to Magento 2 implies a complete redesign project, long, costly and risky. Regardless of the technical aspects, the mobilization of internal teams is often very trying, not to mention the risk of loss of turnover during the changeover.

Solution

The Kaporal team first turned to Front-Commerce to learn more about our solution and our know-how. 

They discovered the best solution to meet their challenges:

  • an essential component to have a scalable platform, thanks to our agnostic approach that allows to connect different functional or business solutions together (composable commerce approach)
  • an ultra high-performance frontend, which optimizes the conversion rate thanks to the PWA standard, especially on mobile phones, the preferred target for Kaporal.
  • freedom in the UX thanks to the decoupling of backend and frontend offering the possibility to provide users with the ultimate customer experience.
  • an unbeatable time-to-market/cost ratio thanks to the industrialization level of the solution and its functional coverage (100% of the functionalities of Magento 1 and 2 in Community or Enterprise version are natively covered by Front-Commerce) 

The figures speak for themselves, use our headless technology divides the cost of migration by 5, the time to market by 4 while optimizing the customer experience on all media including mobile.

At the moment (February 2021) the redesign is in progress and we will publish the figures when the new website will be up and running.

Customer testimonial

Nicolas Ciccione, E-Business, CRM and Innovation Director at Kaporal

« Front-Commerce is for us the most efficient solution to make our e-commerce platform evolve. The Front-Commerce team is available to help us both on the possibilities offered by the solution and also to support the development team. The functional coverage and the technical quality bring a real gain in productivity.

Front-Commerce will become a foundation of our e-commerce platform allowing it to evolve gradually while controlling our costs. We look forward to measuring the effects on conversion rates »

Nicolas Ciccione, E-Business, CRM and Innovation Director at Kaporal

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