Top Headless Commerce Case Studies: Strategies and Results

You’ve likely heard about Headless Commerce and have wondered if it is just a passing trend, or if it can truly deliver real-world results. We’re here to answer that question by taking a look at inspiring success stories showcasing the power of headless commerce to transform e-commerce businesses like yours. We’ll see how companies have leveraged this innovative approach to achieve significant performance gains, increased ROI, and exceptional customer experiences.

Forget empty promises – we’ll provide concrete evidence through compelling case studies featuring businesses that have implemented headless commerce solutions. This is your chance to learn from the success of others and discover how headless commerce can empower your business to thrive in the digital age.

Quantifiable Benefits Through Real-World Examples

Headless commerce isn’t just about buzzwords; it delivers tangible results. Let’s see how businesses using Front-Commerce have leveraged this approach to achieve measurable improvements:

Kaporal – Speeding Up and Selling More

Kaporal, a leading French clothing brand, faced challenges with their aging Magento 1 platform. Security vulnerabilities and limited flexibility for growth hampered their online presence. They turned to Front-Commerce for a solution.


  • Outdated Magento 1 platform with security concerns.
  • Limited scalability and customization options.


  • Implemented Front-Commerce as the headless front-end solution.
  • Migrated the back-end to Magento 2 for improved functionality.


  • 60% drop in bounce rate: Faster page loading times kept visitors engaged.
  • 15% and 8% increase in conversion rates: A smoother user experience led to more sales on desktop and mobile.
  • 40% increase in page views and 8% increase in time spent on site: An engaging storefront kept customers browsing and exploring.

Mockup Client Kaporal Front Commerce

These results speak volumes. Kaporal’s investment in headless commerce with Front-Commerce paid off in spades, with significant improvements in website performance, user experience, and ultimately, sales.

Kaporal New Front Commerce Storefront Client Use Case

Dive deeper into Kaporal’s headless adoption strategy and results ↓

Devialet’s Conversion Rate Soars

Devialet, a high-end audio technology company known for its speakers and amplifiers, aimed to elevate their e-commerce customer experience. While their website functioned well technically, it lacked a modern, mobile-first approach. They sought a solution to improve performance and user experience across all devices.

Headless Commerce Success: Examples of Enhanced Performance and Growth


  • Outdated user experience failing to meet modern performance standards, especially on mobile devices.
  • Need for a future-proof platform with scalability and development flexibility.


  • Migrated from Magento 1 to Magento 2 for the back-end.
  • Implemented Front-Commerce as the headless front-end solution.
  • Collaborated with development partner PH2M for project execution.


  • 100% increase in conversion rate: A faster, mobile-optimized experience led to significantly more conversions.
  • 25% decrease in bounce rate: Ultra-fast page loading and improved image management kept visitors engaged.
  • Lighthouse performance score increased from 70 to 95: Overall web performance received a significant boost.

Devialet’s case study showcases the dramatic impact headless commerce can have on core business metrics. By implementing Front-Commerce, they achieved a staggering 100% increase in conversion rate, proving the effectiveness of this approach for driving sales.

Bonne Gueule’s Omnichannel Transformation

Bonne Gueule, a renowned French menswear brand with a strong media presence, wanted to unify their online store and media site into a seamless omnichannel experience. However, maintaining performance while integrating e-commerce functionality was a concern. This is where a composable commerce architecture with Front-Commerce came in.


  • Merging a media site and e-commerce store while maintaining a high-performance website.


  • Adopted a composable architecture with Front-Commerce as the headless front-end.
  • Integrated with a headless CMS (Prismic) and Magento 2 for e-commerce.


  • While specific numbers aren’t available yet, Bonne Gueule emphasizes the creation of a seamless shopping experience across all channels. This case study highlights the flexibility and adaptability of headless commerce for complex business needs.

Mockup Client Bonne Gueule Front Commerce

Paula’s Choice – Research-Driven Results

While Front-Commerce offers a compelling headless solution, the benefits of headless commerce extend beyond specific platforms. Here’s how Paula’s Choice, a leading skincare brand, achieved impressive results using a headless approach with Salesforce Commerce Cloud (SFCC).

Paulaschoice Mockup


  • Provide a user experience that reflects their commitment to research-based, effective skincare products.
  • Increase conversion rates and reduce cart abandonment.


  • Implemented a headless commerce architecture with SFCC as the back-end.
  • Partnered with CQL for UX audit, CRO recommendations, and front-end development enhancements.


  • 53.6% increase in conversion rate: A data-driven approach to user experience optimization led to significant sales growth.
  • Reduced abandoned carts by 7.8% and abandoned checkouts by 62.5%: A streamlined checkout process improved customer flow and reduced friction points.

Paula’s Choice’s success story showcases the power of headless commerce beyond specific platforms. Their investment in a flexible, headless architecture with SFCC, combined with a focus on UX optimization, yielded impressive results. This demonstrates the broader benefits of headless commerce for businesses seeking to create a seamless and conversion-focused online shopping experience.

The takeaway?

Headless commerce, implemented with solutions like Front-Commerce, can deliver real performance improvements, increased sales, and a more unified customer experience. Stay tuned as we explore how businesses leverage headless commerce for deeper customer engagement.

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Enhanced Customer Experience in Action

Headless commerce isn’t just about faster websites and higher conversion rates. It empowers businesses to personalize and optimize the entire customer journey, leading to a more engaging and satisfying shopping experience.

Personalized Experiences:

Gone are the days of one-size-fits-all online shopping. Headless commerce allows businesses to leverage customer data to deliver experiences tailored to individual needs and preferences. Imagine:

  • Product Recommendations: A customer browsing athletic wear on websites using headless commerce can, for example, see recommendations for matching products based on their past purchases and browsing history. The improved user experience leads to higher engagement and potentially increased conversion rates.
  • Targeted Promotions: The flexibility of headless commerce allows businesses like Paula’s Choice to leverage customer data for specific and targeted promotions.

Frictionless Checkouts:

Headless commerce allows for streamlined checkout experiences that reduce cart abandonment and frustration. Features like:

  • Guest Checkout: E-commerce sites can offer guest checkout options through their headless solutions. This removes a barrier to entry for customers who may not want to create an account.
  • Saved Payment Information: Paula’s Choice’s use of headless commerce with SFCC allows for features like saved payment information, leading to a faster and more convenient checkout process.

Enhanced User Interface (UI) Customization:

Headless architecture decouples the front-end from the back-end, giving businesses greater control over the user interface. This allows for:

  • Brand-Specific Design: Both Kaporal and Devialet were able to create unique and visually appealing storefronts that reflect their brand identity using headless commerce.
  • A/B Testing: With a headless commerce platform stores can conduct A/B testing of different UI elements and layouts to see which version resonates best with their audience and optimize for the best user experience. This can lead to improvements in metrics like click-through rates or conversion rates.

Quantifying the Customer Experience Improvements:

While specific metrics might vary depending on the business and implementation, the potential benefits of a personalized and frictionless customer experience are undeniable:

  • Increased Customer Satisfaction: Kaporal’s investment in headless commerce with Front-Commerce led to increased customer satisfaction due to a more engaging and personalized shopping experience. This can be measured through surveys, customer reviews, or internal metrics like repeat purchase rates.
  • Higher Retention Rates: Devialet’s focus on mobile-first experience through headless commerce led to higher customer retention by ensuring a seamless user experience across all devices, encouraging users to return for future purchases. Paula’s Choice’s 53.6% conversion rate increase (achieved through UX improvements and a headless approach with SFCC) suggests a more engaged customer base, potentially leading to higher retention rates.

By creating a customer journey that feels tailored and effortless, headless commerce empowers businesses to build stronger relationships with their audience and drive long-term growth.

Headless commerce isn’t hype – it delivers. Faster websites, higher conversions, and happier customers – the case studies prove it.

Kaporal saw a 60% drop in bounce rate and a 15% conversion rate boost with Front-Commerce. Devialet? A whopping 100% conversion rate increase using headless commerce. Paula’s Choice, with SFCC, achieved a 53.6% conversion rate leap.

Headless commerce empowers you to create exceptional customer experiences and drive real growth. Ready to unlock the potential of your e-commerce business? Explore headless commerce and see how it can transform your online store.

Headless Commerce Success: Examples of Enhanced Performance and Growth
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