First, it's important to understand the difference between Service Design, UX and Design Thinking:
To sum up, Design Thinking is the foundation, the base from which the other disciplines draw their methods and tools. UX focuses on the user experience, what you might call the front end. Service design covers another dimension: it’s all the elements (people, processes, organization...) that must be mastered to allow the user experience to be fully satisfied. What you might call the "middle" and the "back".
To design a service, you have to follow the Design Thinking methodology three-step plan and adapt it to your different service designs:
WARNING: Always take into consideration the User Experience that your service provides, and the one needed by your clients.
Part 1: Start by analysing the existing design. The aim here is to establish a realistic view of the user experience.
Part 2: the second step consists of designing a Minimum Viable Product. An MVP is a minimized version of your product. The goal here is to get a maximum amount of user feedback for a minimal effort, before taking the time and energy needed to create your dream product.
Part 3: Once you’ve created your MVP, you have to put it to the test! Doing so, you can identify the key moments within the user journey, the vision and service’s target audience.
If you’re not selling an off-line product, this article is also for you!
Digital service design incorporates many existing areas, like web design, information architecture, user experience or content strategy. The goal is to organize all these fields of expertise to build something that not only meets the users’ expectations, but exceeds them.
Digital service design is the art of building customer experiences with a strong digital element, rather than building classic websites. It’s all about building a great service rather than having a great website.
To ensure your website delivers an optimal experience, you must rely on an expert scientific & user centric approach.
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Ready to improve your user experience and optimize conversions? Don't hesitate to get in contact, we’d be happy to help with your project!