According to Forrester, B2B e-commerce transactions will breach $1.8 trillion by 2023 😅 Your clients are digitally enabled and are looking online! Are you ready for them?
The advantages of reaching a wider audience with an online strategy go without saying, however the implementation of a user experience that performs across devices has never been more important. Developing your online presence is not just about creating a website. Implementing a mobile optimized experience that performs as well as your desktop website, ensuring a customizable cross-platform customer journey, providing a user experience that sets you apart from your competitors... These elements can hinder the development of your business, taking up all your time and resources. However, at Front-Commerce, we believe that technology should be at the service of your team and your customers, not the other way around.
A headless architecture, combined with PWA (Progressive Web App) technology, can create the ultimate web and mobile experience for your sales teams, prospects and clients. But just what are the benefits?
In a headless approach, the frontend and backend of your e-commerce store are "decoupled"; they are independent of each other. This means that the content presentation layer is separate from the platform administration.
“By decoupling your front end from your back end and going headless, you can evolve the user experience you provide your customers quickly.” Magento
This headless architecture allows you to choose the best systems to store content and deliver it through APIs, enabling, for example, the implementation of a PWA powered storefront.
A Progressive Web App is an application that is delivered through the web. This mobile friendly version of your website combines features that were previously reserved for native applications (iOS & Android apps) with web features. Taking advantage of new web programming interfaces (APIs) linked to a progressive enhancement strategy, a PWA can be deployed on any device and integrates the available functionalities of the device and the browser used.
For any B2B company that’s looking to achieve growth, certain steps are essential in order to come up against common issues. Customer journey optimization, data security, a fast & smooth online navigation... PWA technology meets many of these challenges.
Some B2B merchants find it difficult to present an online business communication that is as effective as their offline channels. For example, a business that needs to function fully in areas with poor internet connectivity. If this is your case, rest assured! A PWA solution does not require a good internet connection, and works even offline.
Use case example: PWA capabilities guarantee a constant online catalog, with a stable payment setup. We can imagine implementing a fully transactional website with an always up to date catalog for the agricultural industry. Sales people & their clients, who are frequently in areas without wifi and even 3G/4G, would no longer need to thumb a paper catalogue or struggle to find a connection to conduct business.
Many B2B merchants only have a ‘non-transactional’ online presence. Headless & PWA technology allow a complete shift to an assertive and effective presence, with real results on sales. Through its HTTPS protocol, the PWA ensures the security of your digital assets on your online store, but also of your users' data, making usage and transactions just as safe as with an online website.
As B2B professionals, your time is precious. With a PWA, when you make changes to your product catalog or offers, the update will be automatically triggered for your clients and prospects. No need to ask them to go to their App Store to install yet another update.
Page loading speed is one of our priorities. Our PWA Frontend uses native technology to optimize the speed of your site X2!
A PWA solution, such as the one offered by Front-Commerce, allows for an operational experience across all platforms. This will allow your sales teams to work with less restrictive tools. Also, new communications channels are now available, such as push notifications: message clients directly with order tracking or new product launches.
The user experience is a central element favored by a headless PWA approach. Your designers and developers are free to create the on-brand UX/UX experience that you’ve always dreamed of! And your prospects can consume your content anywhere, anytime. In short, collaboration becomes fluid and easy between two entities.
Using a headless platform offers IS managers a better solution to interact and integrate with other IS components. Multiple departments (marketing, design, product … ) can now work harmoniously together!
APIs and headless technology are the future of B2B E-commerce, don't miss out!
Development costs can be lower than with native applications: you don't need to invest in a website and an seperate application as the PWA manages your online presence across all channels.
The move to a headless architecture will save you costs in the long run, as you will easily be able to adapt your services and platform components as your business evolves, without a replatform.
SEO performance metrics are much better with a PWA. First of all, your PWA will be indexed by robots and your application will appear naturally in Google search results. Secondly, Google will favor websites that are optimized for their users: the ultra-fast display of your pages will be in your favor, as well as the optimization for mobile devices and security levels (HTTPS).
Easier multi-site management
Managing multiple (and international) sites becomes easier! Launch and management is now effective from a single platform. This is how you will overcome the challenge of synchronizing and maintaining the many different versions of your site, inventories and internal procedures.
B2B companies are increasingly supporting digital channels for their business activities. A PWA ensures a smooth and fast user experience, an important strategy to avoid disappointing clients who are used to a flawless relationship and communication.
Front-Commerce offers an ultra-fast front-end based on the PWA standard. Not just a front-end for headless commerce, Front-Commerce is also an innovative solution that keeps you ahead of the game. Our solution is optimized for mobile devices, increases conversion rates and natively boosts SEO.