“Most traditional e-commerce engines are heavy, rigid and do not allow any creativity or flexibility. We had to find a way to dissociate the different rhythms and constraints of these two sides of an e-commerce site in order to gain complete UX freedom.” – Thibaut Villemont, Superspace
Performance and experience were the main challenges of this new front-end while postponing the evolution of the back-end.
Evolving the front-end whilst postponing the evolution of the back-end
Working alongside the agency Superspace, who were responsible for UX and design, the digital agency, Antadis, was responsible for the technical part of the project, including the migration to headless commerce and the integration of the new Front-Commerce frontend.
At the start of the project, the Jerome Dreyfuss e-boutique was on Magento 1. The ultimate strategy would be to move to headless commerce and Magento 2. Changing both the front and back ends in one move represents not only an extremely large & long workload, but carries more risks. So, a progressive migration in two phases was planned:
→ Step 1: The decoupling of the existing front-end and back-end, adopting a headless approach, with the implementation of a new Front-Commerce frontend and a Prismic CMS.
→ Step 2: A migration from Magento 1 to Magento 2.