If you’ve got an e-commerce site, you know that getting customers to come to your website is only half the battle. Once they are on your e-commerce, they must have a good enough experience and be interested enough in your products to convert. This is harder than ever as there are more than 26.5 million e-commerce sites worldwide, leading to fierce competition. Simultaneously, consumers are more comfortable than ever before with ordering online.
So, to capture potential clients, your e-commerce has to both be and appear trustworthy, and appeal to your customers, both visually and experientially. Here are 10 must-have e-commerce features if you want your e-commerce to be at its best.