Modern eCommerce architecture

Combine valuable, engaging and well-structured content from different sources with Front-Commerce. This is what will make you stand out from your competitors.

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What is headless eCommerce ?

Headless commerce is a separation of the frontend and backend of an eCommerce application. Headless architecture consists in one or several systems that are used to store content and deliver it through web APIs. Unlike traditional software, they don't have a theme or templates designed for your customers: their "head" has been removed.

How Front-Commerce fits in this headless world?

Before headless eCommerce

Traditional eCommerce platforms' such as Magento or Prestashop were widely adopted over the last decade to build eCommerce stores. Content, catalog, customers, inventory and payments were all managed by this platform. Themes were customized to match the brand's colors.
With merchant growth, such platform couldn't satisfy their needs and it became harder to deliver features to accompany this growth.

Front-Commerce decouples your backend and frontend

Front-Commerce is your new frontend, it comes in between users and your existing backend. Decoupling your backend from your frontend is a key factor to reach business goals.
No matter the underlying architecture, business ask for measurable results such as better conversion rates, new features and smooth customer experiences. With Front-Commerce's user-friendly PWA theme you will deliver improvements to both the customer experience and performance of your store without a costly replatforming.

Implement features by adding new services

There is a solution with an API available for almost every business need. When new requirements arise, you could leverage existing proven solutions to deliver what your customer needs in a way that works for you and your team.
Instead of coupling these solutions to your eCommerce platform, Front-Commerce's GraphQL server acts as the glue between all your headless systems. You could then combine these data to create a customer journey that sells.
This is how you'll reduce your TCO and increase revenue.

Why GraphQL is the right tool for the job?

Single data sourceFront-Commerce’s GraphQL layer connects your eCommerce PWA to your services. It presents all of your organization data sources as a single unified data graph
Transparent for the frontend developerDisplaying data from different sources is as simple as if there was a single source for frontend developers. Client-server interactions are optimized and reduced to their strict minimum, so your web application will respond instantly
ExtendableBuild custom modules to create literally anything that your business needs!

With strongly typed models, deprecation policies, and industry-standard implementations it also prevents bugs and boosts productivity

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Technology used in production by

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Why should I care?

Technology Manager

Minus
Adding a GraphQL layer as a unified way to access data from your current data sources allows you to progressively adopt relevant headless platforms (cloud and SaaS) without a whole replatforming and without reducing your velocity.

ECommerce Consultant

Plus
Adding a GraphQL layer as a unified way to access data from your current data sources allows you to progressively adopt relevant headless platforms (cloud and SaaS) without a whole replatforming and without reducing your velocity.

UI & UX Designer

Plus
Adding a GraphQL layer as a unified way to access data from your current data sources allows you to progressively adopt relevant headless platforms (cloud and SaaS) without a whole replatforming and without reducing your velocity.

ECommerce Manager

Plus
Adding a GraphQL layer as a unified way to access data from your current data sources allows you to progressively adopt relevant headless platforms (cloud and SaaS) without a whole replatforming and without reducing your velocity.

Technology Manager

Adding a GraphQL layer as a unified way to access data from your current data sources allows you to progressively adopt relevant headless platforms (cloud and SaaS) without a whole replatforming and without reducing your velocity.

Focus on your business, we've done the heavy lifting!

Headless architecture is powerful and limitless, as soon as solid foundations are in place. We've got you covered:

Ship features that matters. Take care of your users/consumers and we'll take care of your developers.

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A sane set of tools and defaults to ensure performance, reliability and scalability

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Built-in connectors to different services allowing to bootstrap your shop quickly

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DevOps friendly design allowing cloud deployments and monitoring

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Compatibility with enterprise-grade Node.js and GraphQL tools

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Payment processing perfectly integrated with the theme, for optimized and safe payments in every context

A sane set of tools and defaults to ensure performance, reliability and scalability

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What kind of architecture would you like to see in your website?

Let's talk about it!